72 Hair Smoothing Treatment

The 72 Hair smoothing treatment is the UK’s leading smoothing product. It is a revolutionary hair-care management system that is designed to eliminate frizz, lock in colour and enhance shine.

It creates a fantastically smooth blow dry that lasts up to 12 weeks. The results that clients experience are truly breathtaking.

Nanokeratin system has developed a unique biomimetic technology that breaks down keratin to a micromolecular size, enabling it to penetrate the hair shaft and create smooth, manageable hair – even for those with the most unruly hair types.

The hair-smoothing therapy is formulated with patented biomimetic ingredients, keratin, amino acids and proteins, all designed to add strength, moisture and improve manageability.


  • Eliminated frizz
  • Repairs damaged hair
  • Reduces blow drying time by 80%
  • Allows easier styling of hair
  • Enhances and locks in colour to stop colour from fading
  • Increase shine and smoothness

Lasts up to 12 weeks

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